
TACO KING
BOLD TACOS. Big Eswatini Energy
BRAND IDENTITYÂ |Â CONTENT CREATIONÂ |
SOCIAL MEDIAÂ |Â WEB DESIGNÂ |Â VEHICLE WRAP
A bold new brand and playful identity for Taco King, bringing fresh flavour, fun and serious appetite to the streets of Eswatini.
OUR SOLUTION
Taco King needed a brand that would stand out in the vibrant, energetic street-food scene - one that captured the spirit of Eswatini while communication quality, freshness and great value.Â
STAND OUT
Create a distinctive
memorable brand in a
crowded market.
CONNECT
Speak to local culture with personality and relatable messaging.
CONVERT
Drive awareness, footfall and booking events and corporate catering.
We created a bold, playful brand built around strong colours, fun characters and a confident voice. From the logo to the food truck, every element was designed to be eye-catching, approachable and impossible to ignore
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THE VISUAL IDENTITY
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Colour palette inspired by Mexican culture
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Playful chilli character wearing a crown
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Strong, bold typography with a street-smart edge
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Fun pattern system featuring tacos, limes, trucks and fresh ingredients
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flexible identity for print, digital and vehicle application
THE CHALLENGE








