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TACO KING

BOLD TACOS. Big Eswatini Energy

BRAND IDENTITY  |  CONTENT CREATION  |
SOCIAL MEDIA  |  WEB DESIGN  |  VEHICLE WRAP

A bold new brand and playful identity for Taco King, bringing fresh flavour, fun and serious appetite to the streets of Eswatini.

OUR SOLUTION

Taco King needed a brand that would stand out in the vibrant, energetic street-food scene - one that captured the spirit of Eswatini while communication quality, freshness and great value. 

STAND OUT

Create a distinctive

memorable brand in a

crowded market.

CONNECT

Speak to local culture with personality and relatable messaging.

CONVERT

Drive awareness, footfall and booking events and corporate catering.

We created a bold, playful brand built around strong colours, fun characters and a confident voice. From the logo to the food truck, every element was designed to be eye-catching, approachable and impossible to ignore

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THE VISUAL IDENTITY

  • Colour palette inspired by Mexican culture

  • Playful chilli character wearing a crown

  • Strong, bold typography with a street-smart edge

  • Fun pattern system featuring tacos, limes, trucks and fresh ingredients

  • flexible identity for print, digital and vehicle application

THE CHALLENGE

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BRAND EXECUTION

BRAND VIDEO

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WEBSITE DESIGN

FLYER DESIGN

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